The Jockey Club Names New AgentThe Jockey Club Names New Agent

Global horseracing organization The Jockey Club has commenced its global licensing program, with Metrostar as its global licensing agent.

The agency has been working with The Jockey Club and its other support agencies to prepare the ground for licensing.

The Jockey Club has made steps into collaborative programs through product partnerships and activations with car maker Bentley and fine jeweler Boodles.

Metrostar is seeking to grow the space through partnerships with prestigious brands and retailers across the world, building the premium and international lifestyle brand.

Governed by Royal Charter and with Her Majesty The Queen, Elizabeth II, as Patron, The Jockey Club owns 15 of Britain’s leading racecourses, racing properties and stages events attended by the sport’s biggest stars, royalty and celebrities–all broadcast across the world. The portfolio includes The Investec Derby at Epsom Downs, The Festival Presented by Magners at Cheltenham and The Randox Health Grand National at Aintree, the world’s most famous horserace which is watched by millions globally.

“The Jockey Club is a quintessentially British sport and lifestyle brand full of history and heritage, yet strongly associated with the very best in fashion, flair, food and, of course, world-class horseracing,” says Claire Potter, managing director, Metrostar. “In making its fascinating collection of assets available to partners, it offers the possibility of completely unique products and collections for a sophisticated international audience. We are tremendously excited by its potential.”

“We are very excited to work with like-minded, forward-looking brands to bring our spirit to life and create stand-out collections,” says Rebecca Hamilton, group head, marketing, The Jockey Club. “We are keen to develop beautiful, high-quality products and experiences for men and women, which represent a special caliber of style and with the thrill of horseracing at its heart.”