REP Worldwide has tapped Joester Loria Group (JLG) to develop a collection of athleisure and lifestyle products for the U.S. Women’s National Team Players Association, which represents the rights of the U.S. Women's National Soccer Team players.
JLG will work with REP Worldwide to develop the U.S. Women’s National Team Players Association’s licensing program with the new line of athleisure and lifestyle products for specialty that are inspired by retired Women’s National Team members.
The deal adds to REP Worldwide’s list of deals for the soccer association. To date, the company has executed licensing agreements with more than 30 companies across categories that promote player-driven product, including T-shirts, socks, scarves, novelties, customized jerseys, promotional items and digital collectibles. For JLG, the agreement adds to the firm’s growing list of clients including most recently “44 Cats.”