The One8-branded range will highlight Virat Kohli’s personal style as well as his on-field persona.
ASIA–Indian Cricket Team Captain Virat Kohli’s brand One8 has partnered with Artimas Fashions, a subsidiary of Lux Industries, to manufacture and market a range of innerwear and sleepwear for the youth market.
The upcoming range will include innerwear, socks and sleepwear, and will incorporate One8’s subtle branding, look and feel. The collection will also aim to emphasize Kohli’s personal style as well as reflect his on-field persona.
"With One8, we intend to make a substantial inroad in the men's premium innerwear segment and I am glad to partner with Lux Industries as they have the right expertise to augment growth," says Kohli. "I am extremely passionate about One8 as a brand and now feel confident about establishing the brand and reaching out to the right audience in India and abroad."
Kohli plays cricket for the Royal Challengers Bangalore in the Indian Premier League and is the Indian Cricket Team captain. In 2016, he was ranked eighth in ESPNS’s list of the world’s most famous athletes and is often regarded as one of the best cricket batsmen in the world.