The college gear campaign will celebrate 48 teams across 35 states with help from Fanatics.
The campaign opens with a school-branded album with hearth scene inside featuring a snow globe that, when shaken, highlights up to seven items specific to each school. To enhance the digital experience, some schools have tapped legendary alumni to participate in the campaign such as Dick Butkus of the University of Illinois and NFL fame.
To coincide with the digital campaign, IMG College Licensing has partnered with Fanatics to develop a curated retail experience and microsite across 23 universities where fans can see the campaign and shop featured looks.
To date, the “Spread the Cheer with College Gear” holiday campaign boasts 96 videos featuring 227 unique items of branded gear created for 48 colleges across 35 states.
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