UEFA, European football's ruling body, has tapped IMG to serve as the exclusive master licensee for UEFA Euro 2020 as well as other major UEFA competitions.

The deal, which lasts through 2022, follows IMG’s collaboration on UEFA’s licensing program from 2014-17. The agreement will see IMG represent the group for numerous tournaments, including UEFA Women’s EURO 2021, UEFA U-21 Championship 2019 and 2021, UEFA Futsal EURO 2022 and UEFA’s brand new Nations League Finals, which will be held in 2019 and 2021.

The Euro 2020 will be a historic match that marks the 60th anniversary of the competition, with stops across 12 cities and games taking place from June- July 2020.

“We look forward to continuing our successful UEFA National Team Football licensing partnership with IMG,” says Guy-Laurent Epstein, director of marketing, UEFA. This agreement will allow us to continue to benefit from IMG’s extensive global licensing network and enable fans all over the world to be able to have access to a wide range of official UEFA Euro 2020 licensed products.”

IMG’s offices across Europe will develop an extensive licensing program encompassing fan, lifestyle, fashion and leisure products ranging in various price points.