Licensing agent is on board to extend the Redbirds’ product program.
Through the agreement, ISU will gain access to IMG College’s expertise, services and resources. It will also allow the university to align with best-in-class partners, tap into key retailers, access exclusive retail intelligence and consumer research, and participate in a range of national and regional marketing programs.
ISU joins four other institutions in the state of Illinois that are also represented by IMG College Licensing, including Eastern Illinois University, Northwestern University, Southern Illinois University and University of Illinois.
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