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IMG & Perform to Rep Conmebol

The South American football organization will be represented for global media rights, sponsorships and licensing opportunities and more.

LATIN AMERICA–IMG and Perform have signed on to jointly advise Conmebol on its commercial rights for club competitions as well as additional tournaments for 2019-2022.

Through the agreement, both companies set up a one-off 50/50 joint venture and will advise on the Conmebol’s sale of global media rights, sponsorship and licensing, and consultancy on the growth and development of the competitions including digital strategy.

Conmebol club competitions include Conmebol Libertadores, Conmebol Sudamericana and Conmebol Recopa.

“We are delighted to have won this very competitive and highly-sought after business along with our partners at Perform,” says Ioris Francini, co-president, WME | IMG. “We will provide a bespoke and innovative solution, designed to radically enhance the commercial program and presentation of Conmebol’s club competitions, including the Conmebol Libertadores, Conmebol Sudamericana and Conmebol Recopa, and change the approach towards the core fans and the broader audiences too. This is a very exciting time for South American football.”

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