IMG Named Exclusive Agency for LaLiga

LaLiga, a football competition based in Spain, has appointed IMG as its exclusive commercial agency for global sponsorship agreements.

License Global

December 14, 2018

The long-term deal will see IMG market packages to attract new global LaLiga partners.

IMG and LaLiga will develop innovative sponsorship packages, taking advantage of the league’s content and technology to help promote brands.

The agreement with IMG comes as LaLiga is experiencing growth after embarking on an international expansion journey. The league is growing its fanbase while courting existing fans.

Additionally, LaLiga is committed to helping grow football around the world.

“We are excited to be representing one of the best football leagues in the world,” says Adolfo Bara, senior vice president and managing director, football events, IMG. “LaLiga has huge global appeal and provides a fantastic opportunity for brands looking to tap into a worldwide audience of almost three billion and a broadcast audience spanning 185 countries. We look forward to leveraging the full resource and capability of IMG’s global sales team to identify and secure the best possible partnerships for LaLiga.”

“This

agreement with IMG will certainly accelerate our international growth,” says Oscar Mayo, head of international development, LaLiga. “IMG’s expertise combined with a powerful brand like LaLiga will create numerous opportunities for partners and for LaLiga.”

LaLiga has existing global deals with 20 international partners including Nike, EA Sports and Tag Heuer, among others, as well as nine national sponsors.

IMG’s football sponsorship client portfolio also includes Conmebol through FC Diaz Media–IMG’s JV with Perform Group–and Chinese Super League.