IMG Deals for UFC Fitness Equipment

GLOBAL–Mixed martial arts organization UFC has tapped Dyaco International to manufacture and distribute branded combat and fitness equipment for both retail and professional markets worldwide, excluding China.

April 6, 2018

Dyaco’s fitness equipment and training accessories collection will be available at UFC events, retail and online, beginning next year.

IMG negotiated the agreement, which will kick off in 2018.

Under the terms of the deal, Dyaco will create an expanded collection of UFC-branded equipment, which includes the official UFC fight gloves that are used by all UFC athletes during competition at UFC events.

The licensee will also develop products for gym/fitness training including training mats, resistance bands, weight lifting belts and push-up bars, as well as weight/strength training accessories such as kettlebells, Olympic bars, free weights, speed bags and more.

“We are pleased to partner with Dyaco, a true global leader in health and fitness equipment,” says Tracey Bleczinski, senior vice president, global consumer products, UFC. “Dyaco’s global experience, reach and understanding of our brand will help further seed UFC

products to a variety of markets and consumers around the world.”

Dyaco’s UFC-branded combat and fitness equipment will be available at UFC events, online and through authorized retail partners around the world, beginning next year.