Sports equipment brand extends North American lineup with adult and kids’ apparel.
Head Sport has partnered with licensee SportLife Brands for a line of Head-branded loungewear, sleepwear and underwear in North America.
The multi-year agreement includes basics, thermals and performance underwear as well as lounge and sleepwear products for adults and children.
“SportLife Brands is the perfect group to manage the growth of the iconic Head-branded underwear and loungewear with a serious focus back into the market,” says Giuseppe Faranna, vice president and division manager, licensing, Head Sport. “The company has gained extensive experience and celebrated continuous success over the past years in the category, and we see a very positive future in this new partnership.”
The Head-branded products are slated to hit stores in April 2017.
“The Head brand has a rich history, it has always been dedicated to creating high-performance products,” says Michael Kassin, president, SportLife. “We look forward to continuing that trend with our Head underwear, loungewear and sleepwear products. We are excited to maximize on the brand’s heritage, and continue the current momentum at retail and grow this new category.”