“Including Head in our portfolio allows our company to offer a 360-degree experience from car manufacturers to luxury lifestyle brands, from art to iconic personalities and now sport brands,” says Florian Haffa, chief executive officer and founder, Brands Lab International. “We see Head as a strong brand representing sportsmanship, well-being, leadership, performance and athleticism. We foresee the brand applied onto alpine projects, winter and diving destinations, in both residential and hospitality developments, that will include the quality that the brand stands for, technology features applied to living/residential formats and cobranding within luxury resorts that will offer to guests unique sports experiences in skiing, diving, tennis and in the near future also golf.”
“Working with an iconic brand like Head and expanding it into the world of actual experiences is a fantastic opportunity and working with leading global partner BLI on this project is opening a new chapter for branded lifestyle environments,” says Bettina Koeckler, chief executive officer, The DealFactory.
BLI will become the enabler of further expansions for Head with its sports schools, diving certification centers, gear and apparel.
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