Head Moves into Branded Real Estate Deal

The sports and apparel craftsman is expanding into branded real estate.

June 10, 2020

Sports and apparel craftsman Head is expanding into branded real estate by offering licensed developments and co-branding opportunities targeting the tennis, diving, skiing, swimming and golf clientele. For this undertaking, Head has selected The DealFactory in London and Brands Lab International, a Miami-, London-, Munich- and Lisbon-based branded real estate company.

“Including Head in our portfolio allows our company to offer a 360-degree experience from car manufacturers to luxury lifestyle brands, from art to iconic personalities and now sport brands,” says Florian Haffa, chief executive officer and founder, Brands Lab International. “We see Head as a strong brand representing sportsmanship, well-being, leadership, performance and athleticism. We foresee the brand applied onto alpine projects, winter and diving destinations, in both residential and hospitality developments, that will include the quality that the brand stands for, technology features applied to living/residential formats and cobranding within luxury resorts that will offer to guests unique sports experiences in skiing, diving, tennis and in the near future also golf.”

Currently

Brands Lab International and The DealFactory are in advanced steps for a Head-branded real estate project in Austria and the announcement should be made public soon. Further concepts include hospitality projects, sports and recreation centers as well as educational opportunities.

“Working with an iconic brand like Head and expanding it into the world of actual experiences is a fantastic opportunity and working with leading global partner BLI on this project is opening a new chapter for branded lifestyle environments,” says Bettina Koeckler, chief executive officer, The DealFactory.

BLI will become the enabler of further expansions for Head with its sports schools, diving certification centers, gear and apparel.