Haven Licensing has signed on to build a licensing program for the freestyle motocross group Crusty Demons in Australia and New Zealand.
The brand already has a multi-million dollar partnership with Target Australia across apparel, accessories and bedding, with new SKUs planned for sporting goods, menswear and other categories. The first Crusty Demons Monster Truck was recently launched in Australia and will appear at shows across the country as well as 350 schools throughout the year. The group will also debut its new documentary The History of Freestyle Motocross at the X Games in Los Angeles, Calif., this July.
Haven now plans to expand the Crusty Demons the brand into new categories and distribution channels.