Hasbro Teams Up with NFL and NFLPA for Starting Lineup Deal

The collaboration will bring NFL players to Starting Lineup beginning in 2023.
License Global Logo
License Global

October 5, 2022

Hasbro logo.
Hasbro logo.Hasbro


has announced its new licensing agreements with the

National Football League

(NFL) and

National Football League Players Association

(NFLPA) as part of the re-launch of the sports collectibles

brand Starting Lineup

. Sports fans and collectors can add the biggest names in the NFL to their collection. Pre-orders will open in 2023 exclusively on Hasbro Pulse and across the


network of online sites, including NFLShop.com. 

“We are very excited to collaborate with the NFL and NFLPA as

part of our re-launch of the legendary Starting Lineup brand

,” says Eric Nyman, president and chief operating officer, Hasbro. “The reaction to the brand’s return has been tremendous, and it’s a huge win for sports fans and collectors alike as we continue the brand’s legacy and bring action figures from the NFL to the line.” 

“We love products that spotlight the players’ likenesses and personalities because that authenticity strengthens fan-player connections,” says Terése Whitehead, vice president,

consumer products and strategy, NFL Players, the marketing and licensing arm of the NFLPA. “Bringing NFL players into Starting Lineup is a perfect opportunity to combine that authenticity with a fun, nostalgic brand designed to elevate the whole experience for longtime collectors and a new generation of fans.” 

The Starting Lineup brand developed a massive following by bringing sports enthusiasts figures of their favorite superstar players for over a decade. Fans can look forward to highly articulated 6” scale action figures based on the actual likenesses of NFL players joining the lineup and will also include an exclusive, officially licensed NFL player trading card. 

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