New partners UTA, Whistle Sports, Licensing Street and LeadDog Marketing Group, alongside current partner Coyne PR, will work to promote the milestone and the group's upcoming 2016 world tour.
The sports social network Whistle Sports will make Globetrotters performances available online, while Licensing Street will work to develop the brand across all retail channels.
"The Harlem Globetrotters will make our 90th anniversary the biggest in our storied history, and we are thrilled to have it come to life with help from these fine agency partners," says Kurt Schneider, chief executive officer, Harlem Globetrotters. "The Globetrotters have put smiles on people's faces for nine decades and have now engaged a whole new generation of fans who will love this brand for years to come. Coming off our most successful year ever, we're
The North American leg of the Harlem Globetrotters' current "Washington Generals' Revenge" world tour will run through May, ultimately covering more than 250 cities in 49 U.S. states and nine Canadian provinces.
"The Harlem Globetrotters are a compelling, values-driven brand that gives unparalleled access to both its fans and partners through their tour, first and foremost, as well as their digital properties and grassroots activation nationwide," says Dan Mannix, president and chief executive officer, LeadDog Marketing Group. "Their values-first proposition separates them from others in the sports and entertainment space, making them a safe and trusted answer for brands.
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