Harlem Globetrotters Score U.K. Agent

The exhibition basketball team Harlem Globetrotters has appointed Suited Brands as its licensing agent in the U.K.

April 6, 2018

Fashion U.K. and Blackstone Design have already signed on to launch the brand into the fashion high street.

The exhibition basketball team Harlem Globetrotters has appointed Suited Brands as its licensing agent in the U.K.

To kick off the team’s U.K. licensing program, Suited Brands has already signed on apparel manufacturers Fashion U.K. and Blackstone Design to launch the brand into the fashion high street.

“Suited Brands are extremely proud to work with such an internationally known brand,” says Jake Brocklehurst, managing director, Suited Brands. “They are one of the few truly globally recognized brands, you can go anywhere in the world, say 'Globetrotters,' and it will put a smile on people's faces, young and old. There is a major trend in the U.K. for American brands with heritage and we are able to access The Globetrotters’ rich history of designs and assets. The Globetrotters have also released a new logo and style guide for the first time in 25 years.”

Additionally, the agency is also reviewing partners across categories including sporting accessories, stationery and gifting.

“The Globetrotters

are innovators and trendsetters–always looking forward–and are a team of ‘firsts,’” says Karl Mawhinney, vice president, global corporate partnerships, Harlem Globetrotters International. “We are thrilled to partner with Suited Brands as our exclusive U.K. agent to expand the brand into new categories with compelling products. We’ve recently celebrated our 90th anniversary and continue to deliver annual record-breaking attendance at all our events worldwide. Now is an ideal time for the Globetrotters to grow our presence across the Atlantic and we are confident Suited Brands will only build on this success through exciting brand extensions.”