April 6, 2018
Sports entertainment brand will head into its 2018 season with new novelty items, apparel and publishing.
The sports entertainment brand has added The Dunk Collection and Suited Brands to its roster and is also continuing its license agreement with Simon & Schuster.
The Dunk Collection, creators of the original over-the-door basketball hoop laundry hamper, has entered into a two-year deal to produce a variety of products, including a Harlem Globetrotters “Dirty Dunk” laundry hamper.
Meanwhile, London-based Suited Brands will release a line of branded athleisure apparel in the U.K.
Simon & Schuster, which teamed up with the team in 2016 for a multi-year, multi-book series for children as part of its
Ready to Read
collection, will release the first book in the series (
Here Come the Harlem Globetrotters
) later this month. The second book (
The Superstar Story of the Harlem Globetrotters
) will hit retail in December.
“This is tremendous newsfor our fans worldwide, as well as the Harlem Globetrotters,” says Monica Neal, executive vice president, brand marketing and partnerships, Harlem Globetrotters. “These new deals reflect the growing popularity of our brand on a global scale. It will also bring the Globetrotters to life in ways that we never thought possible.”
The Harlem Globetrotters’ 2018 World Tour will tip off on Dec. 26 and will play in more than 250 North American markets as well as 30 countries worldwide.
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