Gucci Pedals Into Cycling

Gucci has teamed up with Italian bicycle manufacturer Bianchi for a line of branded bikes and cycling accessories.Designed by Gucci creative director Frida Giannini, the Bianchi by Gucci bicycles come in two styles (both of which feature Gucci’s sig

April 6, 2018

Gucci Pedals Into Cycling
Gucci1.jpg

Gucci has teamed up with Italian bicycle manufacturer Bianchi for a line of branded bikes and cycling accessories.

Designed by Gucci creative director Frida Giannini, the Bianchi by Gucci bicycles come in two styles (both of which feature Gucci’s signature green-red-green web stripe), a white single-speed bike for city cycling and a matte black model for off-road. The white bike features customized leather grips and saddle, Gucci detailing, and retails at $14,000.

Giannini also designed a series of accessories to complement the bicycles, including a helmet, gloves and (the least pricey item of the bunch) a water bottle that retails for $150.

The Bianchi by Gucci bicycles and accessories are available at select Gucci boutiques worldwide.

To see the bike and more pictures visit the

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