Good Humor, WWE Bring Ice Cream Sandwiches to Summer Slam

Good Humor is set to launch a new campaign for its WWE Ice Cream Sandwiches at this year’s Summer Slam.

License Global

August 21, 2020

1 Min Read
WWE Group Product Shot.png

Good Humor is set to launch a new commercial ad spot for its WWE Ice Cream Sandwiches during this year’s Summer Slam event.

The new spot, which airs on Aug. 23, brings the popular food item to the main stage. The ice cream bar lineup features multiple bars inspired by four WWE superstars:

  • John Cena;

  • Becky Lynch;

  • Roman Reigns; and

  • “Macho Man” Randy Savage.

Good Humor’s line was originally launched in April. Ice cream bars are available at available in major retailers nationwide and on-demand delivery via The Ice Cream Shop on Uber Eats, Postmates, Doordash and Grubhub.

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WWE

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License Global

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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