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Goal! Nike Scores Liverpool FC Kit Deal

The multi-year deal sees Nike becoming Liverpool’s official kit supplier, replacing New Balance.

Liverpool Football Club has signed Nike as its new official kit supplier for the 2020/21 season, commencing in June.

The multi-year deal sees Liverpool’s relationship with New Balance end after five years. Rumors swirled that Liverpool also held discussions with Adidas and Puma before reaching the deal with Nike.

“Our iconic kit is a key part of our history and identity,” says Billy Hogan, managing director and chief commercial officer, Liverpool Football Club. “We welcome Nike into the LFC family as our new official kit supplier and expect them to be an incredible partner for the club, both at home and globally as we continue to expand our fan base. As a brand, Nike reflects our ambitions for growth, and we look forward to working with them to bring fans new and exciting products.”

As the official kit supplier, Nike will outfit the men’s, women’s and Academy squads, as well as the coaching staff and Liverpool FC Foundation.

The partnership coincides with Liverpool’s move into a new training facility in Kirkby for the 2020-21 season, a project that includes investment in improved sport facilities for the local community.

“Liverpool Football Club has such a proud heritage and strong identity,” says Bert Hoyt, vice president and general manager, Nike EMEA. “The partnership with Liverpool FC underscores our leadership in global football, and with the club’s passionate worldwide fan base and strong legacy of success, they have a very bright future ahead. We look forward to partnering with them to serve players and supporters with Nike innovation and design.”

The club’s partnership with Nike begins on June 1.

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