Gillette, UEFA Champions League Kick Off Smooth Deal

The shaving brand has partnered with the annual football club competition.
License Global

July 29, 2019

Gillette, UEFA Champions League Kick Off Smooth Deal

Gillette, Procter & Gamble’s razor, shave and grooming brand, has signed a multiyear licensing deal with UEFA Champions League.

With an agreement that focuses predominantly on the UEFA Champions League competition, Gillette is preparing to launch a slew of new licensed products, from bespoke razors to shaving products, as well as launching initiatives in line with the partnership.

“Partnering with a global brand presents many benefits and opportunities for UEFA, and we are excited to see what the next few years hold,” says Guy-Laurent Epstein, marketing director, UEFA, in a conversation with

Sport Business

.

This is the first time the brand has collaborated with the European soccer governing body since 1970. The shaving brand recently partnered with Twitch for

an esports and gaming partnership

earlier this year.

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