With an agreement that focuses predominantly on the UEFA Champions League competition, Gillette is preparing to launch a slew of new licensed products, from bespoke razors to shaving products, as well as launching initiatives in line with the partnership.
“Partnering with a global brand presents many benefits and opportunities for UEFA, and we are excited to see what the next few years hold,” says Guy-Laurent Epstein, marketing director, UEFA, in a conversation with
This is the first time the brand has collaborated with the European soccer governing body since 1970. The shaving brand recently partnered with Twitch for
earlier this year.
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