Gateway Revs Up Rebranding Deal

and

World Wide Technology

have agreed to a naming rights deal that will see the NASCAR track rebranded as the “World Wide Technology Raceway at Gateway.”

As part of the deal, WWT will also be the official technology partner for the track. The agreement extends WWT’s standing ties with

NASCAR

, as it serves as the technology and analytics partner of Richard Petty Motorsports and a primary sponsor of the team’s No. 43 Chevrolet in the Monster Energy NASCAR Cup Series.

“The support of WWT will help ensure that our track will compete for North America’s most elite races and offer an innovative and exhilarating fan experience for years to come,” says Curtis Francois, chief executive officer, Gateway Motorsports. “The relationship with WWT will help us tremendously as we continue to grow World Wide Technology Raceway into one of the premier racing facilities in the country.”