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French Football Federation Signs Long-Term Omnichannel Retail Partnership with Fanatics

Deal is effective from 2023 FIFA Women’s World Cup through to UEFA EURO 2028.

License Global

April 11, 2023

2 Min Read
FFF storefront.
FFF storefront. FFF

The French Football Federation (FFF) and Fanatics have announced a long-term omnichannel retail partnership that will enhance the online and in-store shopping experience for fans of the France National Football Team.  

The deal, which takes in all major international tournaments from the 2023 FIFA Women’s World Cup to UEFA EURO 2028, makes Fanatics the exclusive operator globally for both the official FFF Online Store and the official FFF high street retail store, located in Paris.  

The new FFF Online Store, which will launch this summer, will utilize Fanatics’ Cloud Commerce Platform and with Fanatics operating the FFF retail store in central Paris, the integration of online and brick-and-mortar retail will create a mirrored shopping experience with the ability to shift inventory and remain readily in stock with products wherever fans choose to shop. Through the new partnership, fans of Les Bleus will enjoy a significantly expanded range of merchandise at Boutique.fff.fr and in the Paris retail store including officially licensed men’s and women’s player shirts, training gear, gifts and accessories. 

“We are thrilled to partner with Fanatics, which is changing the game for fans of both international football and global sports,” says Francois Vasseur, head of marketing, business development, French Football Federation. “We pride ourselves on providing our fans the very best in innovative fan experiences and the opportunity to get merchandise wherever they are, and we are confident that partnering with Fanatics, which shares our values and brings both a global infrastructure and unparalleled expertise, empowers us to now take our offering to the next level.”  

Related:10 Minutes With … French Football Federation on Sports Licensing Trends

“For decades now, the France National Football team have been among the most successful national sides in world football, so it is a pleasure to be able to work with the FFF to serve their fans,” says Matthew Primack, senior vice president, international business affairs and development, Fanatics. “We are excited to embark upon this partnership and look forward to working with the team at FFF to offer fans of French football best-in-class shopping experiences and a wide range of merchandise that will be easy for them to access, be that through the online store or on the high street.  

“We have significant global capabilities, with manufacturing and distribution centers around the world and no matter where international football fans are, they will be able to buy the latest official FFF products and merchandise to show their support for their country.” 

Fanatics partners with more than 900 sporting organizations around the world, including Paris Saint-Germain, Manchester United, Chelsea, Atletico Madrid, A.C. Milan, ACF Fiorentina, Inter Milan, UEFA, NFL, NBA, Tour De France, England Rugby and Formula 1

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