Sapphire Sport led the round with participation from existing investors Global Founders Capital and Icebreaker.vc. The new financing will fuel the next phase in the company’s growth, including expanding its leading brand licensing platform and building on its global sales and marketing operations across the U.S., Europe and Asia.
“Brands, whether it be a large corporation like Nintendo or a small mom-and-pop shop, are ubiquitous, and they all need a seamless way of managing their profile across every touchpoint,” says Kalle Törmä, chief executive officer and co-founder, Flowhaven. “Today, this process is largely managed by spreadsheets and a mish-mash of disparate solutions. As a result, licensing teams waste hours piecing together siloed information to ensure agreements are routed to the right team in a timely manner. We’ve raised this latest round of financing to double down on our product so we can facilitate licensing workflows for every major entertainment, media lifestyle brand and agency in need.”
"Flowhaven is not just transforming the brand licensing process, the team is unlocking untapped value for brand owners who are now, more than ever, trying to connect to their customers in a truly data-enabled manner,” says Michael Spirito, partner, Sapphire Sport. “This is a product built by licensing professionals for licensing professionals and it’s Kalle and Timo’s vision and pedigree in this space that has enabled them to build a best-in-class solution of this caliber. We are thrilled to have Flowhaven join the Sapphire Sport family and be able to play a role in furthering their growth and success."
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