Licensing agency is on board to extend the obstacle race and endurance brand into athletic apparel, footwear, sports products and more.

NORTH AMERICA–Spartan Race, an obstacle race and endurance brand, has appointed Firefly Brand Management to serve as its North American licensing agent.

Firefly will now work to secure partners in all key promotional categories, with a focus on athleticwear, footwear, sport products, functional fitness equipment and lifestyle apparel.