FIFA Names World Cup Licensee

FIFA has named Hy-Pro International as the licensee for the 2014 World Cup.

Hy-Pro is now developing a range of footballs, accessories and luggage items that will be available in select territories throughout Europe as the build-up to the world’s largest soccer tournament begins.

Product will incorporate the four key graphic elements of the event, which include core, classic, team and mascot imagery.

“FIFA 2014 is a great license to add to our portfolio in the category of footballs and accessories,” says Atul Shah, managing director, Hy-Pro. “FIFA is a global brand and gives us exposure on an international level, and from the feedback we are getting from retailers the 2014 World Cup in Brazil will be a massive event.”