FIBA Appoints IMG as Global Master Licensee for 2023 World Cup

IMG will handle apparel, toys and games, homewares, and more licensing opportunities.
License Global

April 14, 2022

FIBA

IBA, the International Basketball Federation, has appointed IMG as the global master licensee of the FIBA Basketball World Cup 2023, taking place Aug. 25-Sept. 10, 2023 in Japan, Indonesia and the Philippines.  

This is the first time in the competition history that multiple countries will host the global tournament, which will feature 32 national teams. 

The multi-year deal will see IMG work with FIBA to develop an extensive range of merchandising products celebrating the FIBA Basketball World Cup 2023. A broad line of products featuring the event logo, its brand identity and marks, the Naismith Trophy, the mascot and the host countries collection will be available for fans in various items, sizes and colors. The program will include products in key licensing categories such as apparel, toys and games, souvenirs, accessories, stationery, homeware, bags and luggage.  

These items will be available on-site at official promotional events in the lead-up to the World Cup and all five venues hosting

the 2023 competition through other promotional and FIBA partner activities during the event. They will also be available at official fan shops and retailers in the Philippines, Japan and Indonesia and via the official online store. 

"The global master licensee is an important component in the buildup to the FIBA Basketball World Cup 2023 and the road to the Philippines, Japan and Indonesia," says David Crocker, executive director, FIBA Basketball World Cup 2023. "Basketball fans are very passionate, and we want their World Cup experience to be engaging, memorable and exciting, and one they will never forget." 

"The FIBA Basketball World Cup is the pinnacle global event of one of the world's most popular sports," says Bruno Maglione, president, licensing, IMG. "Basketball at the national team level has grown increasingly competitive with an ever-widening number of countries having a realistic chance to win the top prize – generating more passion, excitement and fan engagement. We will capitalize on that, working with FIBA to create an all-encompassing merchandise and retail program for fans in all three host countries, as well as those tuning in from around the world." 

 

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