Fermata Scores Little League Products

Little League Baseball and Softball has partnered with TeamMarketing, a division of WaxWorks, to develop an array of merchandise under the Little League brand.

April 6, 2018

Fermata Scores Little League Products

Youth sports program teams to bring branded homewares, school supplies and more to retailers.

Little League Baseball and Softball has partnered with TeamMarketing, a division of WaxWorks, to develop an array of merchandise under the Little League brand.

Fermata Partners, Little League’s licensing agency, brokered the deal.

TeamMarketing will now source and develop a range of branded toys and games, school supplies, homewares, personal accessories and select apparel products. The company will also work with several Little League licensees and partners to assist with distribution.

“TeamMarketing brings a unique combination of product development creativity, tremendous retail relationships, a world class fulfilment operations and a passion for Little League,” says Liz DiLullo Brown, vice president, marketing and communications, Little League. “We look forward to working with their team to unlock new opportunities for Little League families at retail, further supporting the Little League brand and mission.”

The first products from TeamMarketing are slated to hit retailers this month, with

seasonal updates launching on a continual basis.

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