Football (soccer) club heads to the U.S. with apparel and homewares.

FC Bayern Munich has appointed One Entertainment, a Las Vegas-based brand management and licensing agency, to expand the club’s branded merchandising program in North America.

One Entertainment will now work with the club to market, promote and license the team across a range of product categories including apparel and accessories and homewares.

“Our partnership with One Entertainment is another important step in delivering the most exciting and comprehensive FC Bayern Munich experience to our fans here,” says Rudolf Vidal, managing director, FC Bayern Munich U.S. “The launch of our expanded merchandising line will come on the heels of an exhilarating summer of soccer in the U.S., when we will create deeper connections with existing fans and win over new fans as they watch our world-class team compete on U.S. soil at several of the biggest NFL stadiums across the country.”

One Entertainment’s appointment represents an expansion of the existing range of FC Bayern products currently offered from the club’s U.S. online store. It will also be the first time club-branded merchandise will be available within the U.S. retail market.

“We are incredibly thrilled by the opportunity to partner with FC Bayern Munich, one of the most iconic and appealing symbols of the game,” says David Gebel, managing partner, One Entertainment. “We will work closely with retail and manufacturing partners to bring the Bayern Munich brand to fans across North America.”