has opened a new Barca Store at Westfield La Maquinista shopping mall, the club’s eighth store in total. The move represents further progress in the club’s plan to expand the retail business through the Barca Licensing & Merchandising (BLM) company, which was created in 2018. In a slight change from previous stores, which are largely aimed at tourists, this store will focus on meeting the demands of local shoppers.
The new outlet is the eighth official store managed 100% by the club, adding to those at Camp Nou, Canaletes, Passeig de Gràcia, La Roca Village, Sagrada Família and Barcelona Airport T1 and T2.
The new store is based on the same design concept as all other establishments that are part of the BLM project, combining new technologies and characteristic elements of the club's tradition, the idea being to offer a unique experience for customers who visit the store.
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