Soccer club Paris Saint-Germain has extended its partnership with Fanatics for an additional 10 years.
Terms of the deal were not announced, but according to CNBC, the 10-year deal is the largest financial pact the retailer has ever struck with a sports team.
The agreement replaces the e-commerce-only agreement, giving Fanatics more control of the club’s manufacturing and making them the master licensee for Paris Saint-Germain merchandise.
“This agreement marks yet another new chapter in Paris Saint-Germain’s ambitious growth story,” Nasser Al-Khelaifi, chairman, Paris Saint-Germain told CNBC. “In Fanatics, we are partnering with the global leader of sports merchandising, a collaboration which will bring with it a vast array of unique commercial opportunities across the globe. Over the next 10 years, Paris Saint-Germain and Fanatics will work to further enhance the reach and appeal of the Club’s brand and merchandising excellence. Through enriching our product offer and in extending the Club’s footprint into new markets, this collaboration will serve as one of the core pillars of our commercial strategy.”
In June 2019, Paris Saint-Germain extended their agreement with Nike in a $91 million deal after a successful collaboration with the Jordan brand in 2018. The Fanatics deal will exclude Paris Saint-Germain’s Nike products.