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The Estate of Ernie Banks has appointed CMG Worldwide to promote and preserve the late baseball player’s legacy through IP management, marketing and licensing.

April 6, 2018

1 Min Read

Mr. Cub will now be represented across licensing, IP management and marketing.

CMGWorldwideErnieBanks.jpgThe Estate of Ernie Banks has appointed CMG Worldwide to promote and preserve the late baseball player’s legacy through IP management, marketing and licensing.

Banks is best known for his tenure with the Chicago Cubs, garnering him the nickname “Mr. Cub,” and is regarded as one of the best players of all time. Banks began playing professional baseball in 1950 and boasts several top honors including National League MVP in 1958 and 1959, National League Home Run Leader in 1958 and 1960, National League RBI Leader in 1958 and 1959, and more. He was inducted into the Baseball Hall of Fame and Museum in 1977.

“The Estate of Ernie Banks is honored to have CMG Worldwide as our premier representative,” says a representative from the estate. “Their years of experience protecting their clients’ legacies by keeping their memory alive for generations to come are a match for the Estate of Ernie Banks. We look forward to a long relationship with CMG Worldwide.”

Banks will join other CMG clients including Jackie Robinson, Arthur Ashe, Lou Gehrig, the Baseball Hall of Fame and Museum and Neil Armstrong.

In addition to IP management, marketing and licensing, CMG Worldwide is known for protecting and providing legal aid to IP owners, famous personalities and their families alike.

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