EquiLottery Hits Homerun with MLB Licensing Deal
EquiLottery Games has inked a deal with Major League Baseball for a new officially licensed lottery draw game titled “Baseball Bucks.”
“Baseball Bucks” will feature the official brand marks of the MLB and the league’s 30 clubs. The game marks the first time a U.S. professional sports league has entered the lottery draw game category. Lottery players will be able to purchase a quick pick ticket that features 10 games from that day's MLB regular season schedule. Winning tickets will match anywhere from seven-our-of-10 winning teams to 10-out-of-10 winners, with four prize tiers and overall odds of 6 to 1.
"I want to thank MLB for being exceptional to work with through this process as we develop a game that will increase the engagement with baseball across the U.S. while also returning more money to the good cause’s lotteries support,” says Brad Cummings, chief executive officer, EquiLottery Games. “As with all of our games, ‘Baseball Bucks’ is designed to be a win for all parties involved."
The partnership will also see the parties potentially collaborate on other lottery games based on live baseball, including designs to offer jackpots similar to lottery mainstays Powerball and Mega Millions.
"We are always aiming to work with partners who share our goal of providing innovative ways for fans to engage with live games," says Kenny Gersh, executive vice president, gaming and new business ventures, MLB. "‘Baseball Bucks’ is a completely new gaming opportunity for lottery players and baseball fans. We're looking forward to working with Brad and EquiLottery Games to bring Baseball Bucks to as many jurisdictions as we can."