England Football Extends Brand


Hopes are high that England will qualify for the 2014 World Cup in Brazil, and the Football Association is getting ready by extending its agreement with Poetic Gem for apparel featuring the England football brand.

Poetic Gem is planning three new ranges–men’s and ladies apparel and kidswear–that will combine the England Three Lions crest with creative styling.

“England football is a huge brand, and this rights extension allows us to add products that will help both adults and kids support their national team,” says Elliott Matthews, executive director, Poetic Gem. “With the World Cup at the forefront of every fan’s mind these new lines will have huge appeal at retail as people get behind England in the lead up to the tournament.”