The European Licensing Company has been appointed to represent one of the biggest football clubs in Russia–Zenit St. Petersburg.

Close to 10 percent of the Russian population, about 13 million people, identify themselves as fans of the team, which has won the Russian Premier League three times in the last six years.

“ELC has already shown itself as a trusted partner in the field of sports licensing, representing such famous football brands like Juventus, Barcelona and Manchester United in Russia and Europe,” says Dmitry Mankin, commercial director, FC Zenit.