Edge Americas Sports has been appointed by soccer giants Real Madrid and Juventus to expand their brand presence in Canada, the U.S. and Latin America.

April 6, 2018

1 Min Read

Edge Americas Sports, a Los Angeles-based sports and marketing agency, has been appointed by soccer giants Real Madrid and Juventus to expand their brand presence in Canada, the U.S. and Latin America.

Edge Americas Sports has signed representation agreements with these clubs, as well as another UEFA Champions League contending club, to create a wide array of officially licensed consumer products. 

“We are very pleased to have signed representation agreements with these championship caliber clubs,” says Alessandro Del Piero, co-founder, Edge Americas Sports and former World Cup champion, who led Juventus and the Italian National Team to a record number of titles. “It is my belief that soccer in the United States and the Americas will see dramatic growth in the next 10 years and that Edge Americas Sports can be a tremendous catalyst in creating high levels of fan engagement, brand recognition and new fans.” 

“The Edge Americas Sports team of licensing experts was first on the scene in creating a tremendous market for soccer fan merchandise in the Americas and around the world,” says Jeffrey Whalen, co-Founder, Edge Americas Sports. “I am really pleased that we can build on our relationships with so many licensees and retail partners around the Americas in delivering the very highest levels of creativity, expertise and passion for the game.”

Read more about:

JuventusReal Madrid
Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like