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Early Bird to Rep Paris Team

Early Bird to Rep Paris Team
  Early Bird Licensing has signed on to represent the soccer brand Paris Saint Germain in the Nordic market.

Early Bird Licensing has signed on to represent the soccer brand Paris Saint Germain in the Nordic market.

EBL has already secured a number of deals for the brand apparel, home textiles, publishing, toys, board games, stationery and gifts and promotions and events.

"In addition to being a football club with internationally strong players [Paris Saint Germain] is also an exciting and fast-growing sport/lifestyle brand,” says Marie-Louise Bengtsson, partner, EBL. “It has a strong, unique connection to the iconic and timeless city of Paris, fashion, etc. The brand is interesting also outside the core football target group.”

The team is planning a visit to Sweden this July that will include a number of events and friendly games against local teams and Real Madrid.

It is great for us to secure the presence of our brand in Northern Europe; it is a natural step in our international development,” says Fabien Allegre, merchandising, Paris Saint Germain.

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