Motorcycle brand Ducati Motor Holding has appointed IMG as its exclusive global licensing representative, in a multi-year deal to work across all Ducati licensed products.
Ducati's current licensing program covers a full range of lifestyle products that include clothing, accessories, toys, perfume and the Ducati Caffè. IMG will now work to optimize the management of the program and take it to the next level.
“Ducati is one of those best-in-class brands that builds and inspires emotions," says Bruno Maglione, executive vice president, IMG, and president, IMG Licensing. "It is in very rare company among the premier brands of Italian style and performance. Those are values that are seductive and appealing all over the world and they can translate powerfully to other products consistent with a Ducati inspired lifestyle.”
An IMG team based in Milan will work closely with both management at the Ducati Motor Holding headquarters and IMG's global licensing team to support Ducati brand licensing activities.
“The Ducati brand's licensing activities have long been successful,” says Diego Sgorbati, director, motorcycle-related products, Ducati Motor Holding. “Now however, the time has come to make use of specialized skills to increase our efforts and create a global footprint, which we think IMG is well qualified to provide. That's why, after looking at the alternatives, we realized that only IMG offered a standard of service in line with our own standards and objectives.”