Licensing program will include fashion, kids’ sports equipment, event merchandise and more.

Discovery Consumer Products will launch a licensing and merchandising program for the Eurosport network, a leading sports channel located in 93 countries.

The new program is set to kick off with a range of cycling products for children and adults. In developing the line, Discovery is currently seeking manufacturers and co-branding opportunities.

To support the upcoming line of products, Discovery is also creating a marketing program that aligns with the network’s broadcasting events, beginning with the Tour de France in July 2017.

Additionally, the company will expand the sports brand into lifestyle fashion and entry level sports equipment for kids as well as Eurosport-owned events merchandise for tournaments such as the FIA World Touring Car Championship.

Eurosport merchandise is set to debut in the U.K., Germany, Italy and France in 2017, followed by the Netherlands, Nordics, Spain, Poland, Romania, Russia and the Middle East. In addition to making products available at retailers in local markets, Discovery will also launch an e-commerce store for the brand.

Eurosport is a leading sports channel across Europe and Asia. In 2015, Discovery Communications acquired full ownership of the sports brand and since then has acquired the TV and multi-platform rights for the Olympic Games from 2018 to 2024.