The performance apparel company is working to develop custom gear for obstacle course challenges and more.
NORTH AMERICA–Craft Sportswear has entered into a global partnership with Spartan that will see the brand become the official performance apparel and footwear of the endurance brand.
Under the terms of the multi-year partnership, the two brands will develop the first line of high-performance technology enhanced apparel for Spartan’s obstacle course racing competitions. In addition, Craft will leverage its scientific and sports experience to develop Olympic-level performance apparel for the World Tour cycling teams and Olympic cross-country skiers as well as runners and athletes at various levels.
"The growth of Spartan has created a competitive field of elite OCR athletes who require technical apparel that allows for maximum performance," says Eric Schenker, chief executive officer, Craft Sportswear, North America. "For decades, Craft has engineered ergonomically superior products for some of the best athletes in the world, and we're excited to be the first company to apply that same sport-specific knowledge and research towards developing the first-of-its-kind performance apparel for Spartan athletes. Craft is for Olympic Champions and everyday heroes and anyone that finishes a Spartan race has certainly earned that title."
Spartan currently hosts over 200 races around the world.