The new apparel line will debut at retail and online ahead of the annual cycling race.
The exclusive collection feature the iconic Tour de France logo and will comprise of hoodies, t-shirts and polo shirts for both men and women.
“We are delighted to see this famous sports brand translated by Sports Direct into a strong licensing range for cycling enthusiasts, reflecting the core of the Tour de France race,” says John Taylor, commercial director, CPLG U.K.
Sports Direct’s Tour de France line will be available in-store and online, beginning this month.
“We’re very excited to be partnering with the Tour de France in this way,” says a Sports Direct spokesperson. “This is a fantastic opportunity for customers who want to support one of the world’s truly great sporting events.”
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