England's Rugby Football Union has teamed up with Wattbike for a range of branded exercise bikes and floor mats, in a partnership brokered by the RFU’s exclusive licensing agency CPLG.
The Wattbike line will also include branded training guides and Wattbike Challenges featuring content provided by England Rugby’s coaching staff.
Additionally, Wattbike will supply the England Senior squad with a non-impact training tool of choice.
“The England Rugby Wattbike will appeal to rugby fans of all abilities," says John Taylor, licensing and partnerships director, CPLG. "The next 12 months will see overwhelming interest in the England Rugby brand with retail partnerships already being formed to maximize the opportunity with the entire country supporting our team in the RWC.”
Following an win by the English team in final of the Women’s Rugby World Cup last month, the England Senior Men’s team is prepping for the Rugby World Cup in 2015.
New England Rugby licensees include HES (computer games), Roy Lowe (socks) and The London Silver Company (jewelry).