CN's "Ben 10 Alien Force" Renews with Bell Sports

Cartoon Network Enterprises has extended its partnership with Bell Sports for Ben 10 Alien Force for themed protective sports gear.The deal adds two years to the current agreement in which Bell Sports can continue producing Ben 10 Alien Force-branded safe

April 6, 2018

1 Min Read

Cartoon Network Enterprises has extended its partnership with Bell Sports for Ben 10 Alien Force for themed protective sports gear.

The deal adds two years to the current agreement in which Bell Sports can continue producing Ben 10 Alien Force-branded safety helmets and knee and elbow pads. The products will maintain availability at U.S. mass retailers.

"Our Ben 10 consumer products program continues to thrive because of the outstanding support from our strong licensing and retail partners," says Christina Miller, senior vice president of CNE. "Bell Sports has been a great partner for us as we continue to grow the Ben 10 brand across all categories and retailers, and we are excited to continue our relationship through 2011."

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