CLC Names Top Selling Universities

The Collegiate Licensing Company, the licensing affiliate of IMG College, released its annual list of top-selling universities and manufacturers.

April 6, 2018

3 Min Read

The Collegiate Licensing Company, the licensing affiliate of IMG College, released its annual list of top-selling universities and manufacturers.

These rankings represent royalties reported July 1, 2013 through June 30, 2014 on all collegiate merchandise sold on behalf of CLC-represented institutions.

 The retail marketplace for college-licensed merchandise in 2013 was estimated at $4.59 billion. Royalties generated from the sale of officially-licensed collegiate products go back to each university to support student scholarships, and enhance various initiatives on campus and in the community.

·      The University of Texas at Austin ranked No. 1 in CLC’s fiscal year-end rankings for the ninth consecutive year.

·      Florida State University made quite the leap into the top-10 on the heels of its BCS victory and a strong national championship licensing program, moving from No. 21 to No. 8.

·      The University of Connecticut moved from No. 53 to No. 47, partly due to the success of its basketball national championship licensing program.

·      Nike is the No. 1 collegiate apparel licensee for the second consecutive year. Excluding the 2009-10 and 2010-11 fiscal years, Nike has been CLC’s top apparel licensee since 1999.

·      EA Sports has maintained its No. 1 status among non-apparel licensees.

·      Top local licensee Southern Collegiate Apparel produces officially licensed product for The University of Alabama and Auburn University.

·      Top apparel categories for 2013-14 included performance apparel and clothing accessories.

·      Top non-apparel categories included games, health/beauty, paper products and school supplies.

Top 25 Universities

1.   Texas

2.   Alabama

3.   Michigan

4.   Notre Dame

5.   Georgia

6.   Florida

7.   LSU

8.   Florida State

9.   Texas A&M

10. North Carolina

11. Auburn

12. Oklahoma

13. Nebraska

14. Arkansas

15. Wisconsin

16. Tennessee

17. South Carolina

18. Penn State

19. Missouri

20. West Virginia

21. Kansas

22. Clemson

23. Oklahoma State

24. Louisville

25. Texas Tech

Top 25 Non-Apparel Licensees

1.   EA Sports

2.   Wilson Sporting Goods

3.   Rawlings Sporting Goods

4.   Tervis Tumbler Company

5.   Commemorative Brands dba Balfour

6.   Northwest Company

7.   Team Beans

8.   Logo Chair

9.   Wincraft

10. Herff Jones

11. Jenkins Enterprises

12. Fabrique Innovations

13. Renaissance Imports

14. Rico Industries/Tag Express

15. Evergreen Enterprises of Virginia

16. TOMS Shoes

17. Jostens

18. Boelter Brands

19. Upper Deck Company

20. Legacy Athletics

21. Spirit Products

22. Concept One Accessories 

23. Midwest College Marketing

24. Stockdale

25. Team Golf

Top-25 Apparel Licensees

1.   NIKE USA                                           

2.   Knights Apparel                                             

3.   Gear for Sports           

4.   Sports Licensed Div. of the adidas Group  

5.   Top of the World                         

6.   Colosseum Athletics Corporation    

7.   Twins Enterprise       

8.   VF Imagewear (Section 101 by Majestic) 

9.   College Concepts     

10. Outerstuff Ltd.           

11. Haddad Brands                                             

12. J. America                     

13. Lakeshirts Inc. dba Blue 84                  

14. JanSport, a division of VF Outdoor     

15. Russell Brands                                              

16. T-Shirt International                                 

17. Columbia Sportswear                              

18. New Era Cap 

19. New Agenda                                  

20. 5th & Ocean Clothing             

21. Royce Apparel

22. Nike by Branded Custom Sportswear

23. New World Graphics                                 

24. League Collegiate Wear                         

25. MV Sport

Top-25 Local Licensees

1.  Southern Collegiate Apparel

2.  My Profile

3.  Holy Shirt

4.  University Co-Operative Society

5.  A-Game Apparel

6.  Kentucky Wholesale

7.  J & W Interest

8.  Anton Sport

9.  Jcs Enterprises

10. Bear Basics

11. Manny’s

12. Dixie Pride dba Bama Fever & Tiger Pride

13. Cloissone Heirlooms

14. University Bookstore

15. Houndstooth Clothing Co. (AR)

16. Goldden Corp.

17. Tommey

18. Standard Pennant Co.

19. Collegiate Pride (PA)

20. R & S Impressions

21. Graphic Industries

22. JC Graphics

23. Tiger Town Graphics

24. USA Screen Printing & Embroidery

25. Spindler Textiles & Manufacturing

 “CLC is proud to work side-by-side with our partner institutions to connect the more than 190 million passionate college fans to the brands they love through licensed merchandise,” says Cory Moss, senior vice president and managing director, CLC. “We will continue to develop new products and marketing programs to enhance the brands of our partner institutions as we work together to grow the collegiate licensed segment of the marketplace in conjunction with collegiate licensees and retailers.”

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