CLC Expands College Colors Promo

Collegiate Licensing Company, a division of IMG, kicked off an enhanced Spirit Cup competition as part of its 10th annual College Colors Day celebration.

The unique holiday promotes the traditions and spirit that embodies the college experience. Organizations, classrooms and millions of fans are encouraged to celebrate by proudly wearing their team colors and share their school spirit with friends and colleagues.

 Fans can support their favorite university through this year’s Spirit Cup competition, which is a points-based rivalry that utilizes social media platforms to crown its champion.  Fans can earn points for their favorite university or college by showcasing their school spirit on Twitter and Instagram using #collegecolors and their school-specific hashtag. Bonus points can be earned by sharing those posts via the newly created College Colors app, which is now available for download. The school with the most points at the end of the competition will be crowned the Spirit Cup champion and receive a $10,000 donation towards its general scholarship fund.

An all-expenses paid trip for two to the inaugural College Football Playoff (CFP) National Championship is up for grabs for fans that register for a chance to win at 

The Spirit Cup competition runs through August 28. Winners of both the Spirit Cup competition and the College Football Playoff trip will be announced on College Colors Day, Friday, August 29. 

In conjunction with the Spirit Cup competition and the CFP sweepstakes, fans will also have the opportunity to support the CFP’s philanthropic initiative, Extra Yard for Teachers. The program, which supports teachers by providing classroom resources, professional development opportunities and a recognition program, will receive $1 for every click a fan makes on the Extra Yard for Teachers ad within the College Colors app.

More than 12,000 retail locations across the country will be participating with specialty themed College Colors Day retail displays to outfit fans across the U.S. with apparel of their favorite college or university to wear throughout the day.