CLC, part of Learfield IMG College, will celebrate the 15th annual College Colors Day on Aug. 30.
College Colors Day lets 185 million college fans across the country show their school spirit while sharing their pride on social media using the hashtag #CollegeColorsDay.
This year's celebration also highlights the College Football 150th Anniversary and showcases the history of the sport with the theme "Never Fade." Fans are invited to visit CollegeColorsDay.com to experience fan stories of how college football has impacted their lives. Fans can enter for the chance to win a variety of prizes, including two tickets and a trip to the national championship game in New Orleans thanks to CLC's partnership with the College Football Playoff, and its charitable arm, Extra Yard for Teachers, via the website.
"There is something incredibly unique in the connection that fans have with their favorite college team,” says Nicole Armentrout, vice president, marketing, CLC. “It represents good times in their lives that they want to keep experiencing. Whether a fan is excited by the prospects of a new football season or wants to show pride in the traditions and spirit that his or her university represents, wearing college colors outwardly showcases that fandom–and those colors–never fade. We look forward to seeing the hundreds-of-thousands of fans who post pictures of themselves wearing their team gear on College Colors Day, August 30."
