CLC and NCAA Launch Spirit Contest

To celebrate the upcoming 2013 college football season, Collegiate Licensing Company, an affiliate of IMG College, and NCAA Football have launched the second annual College Colors Day Spirit Cup competition.

The Facebook-based rivalry, which includes 165 participating colleges and universities, is an element of this year's College Colors Day, where fans across America wear their favorite team apparel on Aug. 30.

From Aug.12 to Aug. 29 fans can pledge support for their institution on Facebook.

The winning school will receive $10,000 toward its general scholarship fund.