This is the largest sponsorship deal for Church & Dwight and the first-of-its kind for MLBP across several categories including fabric, pet and oral care.
As part of the agreement, Church & Dwight is planning a line of MLB licensed products in the oral care category.
The multi-year sponsorship agreement includes the use of MLB logos, official sponsorship status and team relationships with partners including the New York Yankees, Minnesota Twins and Cincinnati Reds.
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