One Entertainment on board to support the Mexico-based soccer club.

Mexican soccer club Chivas Guadalajara has appointed One Entertainment as its licensing agency in the U.S. and Canada.

One Entertainment will now work to develop the club’s off-field activities with a merchandising program spanning multiple product categories.

The first Chivas Guadalajara products are slated to launch next spring.

“We are thrilled to work with One Entertainment,” says Javier Estrada, director, sales and licensing, Chivas Guadalajara. “Their expertise in both the soccer and U.S. Hispanic markets is an ideal match for a brand like ours.”

“Our current soccer and U.S. Hispanic initiatives will allow us to fast-track the introduction of the Chivas merchandise,” says Alex Altamirano, managing partner, One Entertainment. “The addition of Chivas reinforces the appeal of our program, providing manufacturers and retail partners with a comprehensive and turn-key solution to reach their U.S. Hispanic consumers.”