Casetify, NBA Slam Dunk Merch Partnership

Phone accessories and more are launching under the partnership.
License Global

January 29, 2021

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Casetify has announced its latest partnership with the National Basketball Association, introducing a lineup of game day-inspired accessories for iPhones and more.

The NBA x Casetify collection includes best-selling phone case styles like Casetify’s Impact series and Mirror Case, with logo-centric designs and a signature sticker-style treatment paying homage to the NBA. Additionally, fans are invited to choose from limited-edition cases debuting exclusively in the collaboration.

Among the special styles, NBA fans can get their basketball fix with the newest novelty Pebble Leather Case, offered for both iPhone cases and wireless charging pads. These cases round out the full collection of tech accessories, supporting iPhone, two-in-one grip stands and wireless charging pads.

“Partnering with the NBA for this series is an exciting milestone in Casetify history,” says Wes Ng, chief executive officer and co-founder, Casetify. “This year we’re celebrating a decade since our founding, and we’re honored

to welcome a brand partner that inspires passion, pride, and unity all over the world to our collaboration program.”

To commemorate ten years since the brand’s founding, Casetify is also introducing ten special products to join select collaborations launching this year. In the NBA x Casetify collection, customers can score a limited edition “Trophy Case” inspired by the real deal – the Larry O'Brien NBA Championship Trophy. The 18k gold-plated material case is engraved with a 10-year emblem in the top right corner, numbered for exclusivity. Weighing in at 114g, this heavy-duty case feels luxe, yet perfect for on-the-go protection. The trophy-inspired collection extends to cases for the iPhone 12 and iPhone 11 series, retailing for $1,000.

The NBA x Casetify collection joins the lifestyle brand’s running initiative: Casetify Cares. In the spirit of this launch, Casetify is teaming up with Kaboom!, a national nonprofit that works to achieve playspace equity. Five percent of every purchase from the collection will go directly to Kaboom!, furthering its mission to build playspaces that help give every kid the opportunity to thrive.

Following the announcement, the direct-to-consumer brand opened up a virtual waitlist at www.casetify.com/nba, allowing fans to sign up for priority access to view and shop the collection on launch day, Feb. 18.

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