Carhartt and ’47 Announce New NFL Line

Workwear brand Carhartt and sports lifestyle brand ’47 are expanding their partnership to create NFL headwear styles.
License Global

August 16, 2018

Carhartt and ’47 Announce New NFL Line

Workwear brand Carhartt and sports lifestyle brand ’47 are expanding their partnership to create NFL headwear styles. Anchored by the Outwork x Outroot campaign, the limited-edition headwear honors hardworking fans’ love for their favorite teams. The headwear will be made from durable duck fabric, available in Carhartt brown, navy and black. The ’47 Captain will be available in structured, flat visor and strapback, and the ’47 Clean Up will be available in unstructured, curved visor and adjustable. The ’47 MVP will include structured, curved visor and adjustable. Also available, the ’47 Cuff Knit. Carhartt x ’47 products will be available just in time for 2018 NFL season, available for purchase at the brands' company stores, NFL stadiums, 47brand.com and carhartt.com beginning Aug. 16. "If there's one thing we've learned over the years, it's the fact that hardworking fans are just as passionate about their way of life as they are about representing and rooting for their favorite teams," says Tony Ambroza, chief brand officer, Carhartt. "The NFL headwear collection is inspired by and built for every hardworking fan out there who Outworks and Outroots them all every day, 24/7." "Partnering with Carhartt, an authentic brand that shares '47's vision for creating premium quality products, has been an incredible journey for us," says Steven D'Angelo, co-owner, '47. "Bringing this exemplary partnership to the NFL, a first-rate organization, is thrilling for us all. Football fans have been asking for this product, and now we are ready to deliver on that rally cry."

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